Strategies are those short- or long-term initiatives that, when successfully implemented, will enable you to meet your objectives. Generally, strategies should be no longer than your strategic planning cycle, usually covering the period of one fiscal year. It is not too uncommon for a strategy to carry over into the next strategic plan, but this should be the exception, not the rule. After all, as part of your strategic planning methodology, you are trying to achieve a specific objective by a certain date.

This is where plan accountability comes in. The success or failure of your strategic plan is in how well the strategies and tactics are executed, and whether they are executed in the time frame that is required. Therefore, it's important that every strategy and every tactic is assigned to someone in your organization, and that the due date for completing those strategies and tactics are clear.

Strategies answer the question, “What are we going to do to fulfill the Objective?” If your objective is to increase sales, then one of the strategies might be to build a new facility in an adjacent market. We might also develop strategies around marking and promotions – both designed to increase sales in some way.



  • Objective
    • Decrease patient falls rate
  • Strategies
    • Implement high-risk patient assessment
    • Initiate intervention checklist for all patients
    • Reevaluate environmental setup and design


  • Objective
    • Increase market share in primary service area
  • Strategies
    • Develop new advertising campaign
    • Implement pricing and rebate incentive program
    • Open new location in high-traffic location


  • Objective
    • Increase student job placement rate
  • Strategies
    • Develop job placement partnership with major employers
    • Provide job search training to juniors and seniors
    • Create job marketplace on university website
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